Prevent your Ads Account from "Unacceptable Business Practices" Suspension

"Prevention is better than the Cure" is particularly relevant when it comes to avoiding Ads Account Suspensions on Google and Meta, specially for Google's Misrepresentation Policy that includes Unacceptable Business Practices.

If you are an Advertiser and haven't heard of this policy suspension, your business is possibly trustworthy to Google or you are among the fortunate few whose account is not yet reviewed.

Take a moment to learn about this critical policy — it's crucial for ensuring your business continuity: The following is not allowed:

1. Scamming users by concealing or misstating information about the advertiser’s business, products, or services

2. Ad destinations that use “phishing” techniques to gather user information"

   
   

To determine whether an advertiser or destination violates this policy, Google may review information from multiple sources including byour Ads, Website, Accounts, and third-party sources. If they find you violate this policy, they will suspend your Google Ads accounts without prior warning, and you will not be allowed to advertise with Google.

Please note that the reactivation rate for accounts suspended under this policy is less than 2%. This is because Google has already done its research before suspending accounts. The accounts are not re-activated unless there are compelling reasons.

Therefore, I strongly advise Digital Advertisers to take Proactive Measures to prevent your account suspension :

• Re-assess your Ads Account and the Website / Landing Pages

• Ensure Complete transparency to users through Ads and Website

• Don't advertise with the sole intention of collecting user data

• Always Use Original Content

• Protect website from external attack, malware

• Do Not misrepresent yourself

• Show complete Honesty

Why is this Policy so hard to overcome?

The accounts suspended for Unacceptable Business Practices often struggle to get them re-activated, leading to significant business losses. The following makes it so hard:

• Lack of Clarity in Ads Policy and Suspension Email

• Compliance with Govt. Policies do not guarantee compliance with Google Policies

• At its discretion. Google may discourage certain business practices

• No insight was provided by the Google Support team on suspension for this Policy, and most of the time this is intentional to avoid bad practices

We, at XafeAds, have framed a robust evaluation of your Website and Ads Account, We publish a UAB Score that evaluates your business's risk of getting suspended for Unacceptable Business Practices. Fill in your details, and we get back to you with clarifying questions and eventually share your UAB Score.

Know Your UAB Score Now