top of page
Search

How to Avoid Ad Account Bans in High-Risk Industries (e.g., Health, Finance, Crypto)

Updated: 5 days ago

Running ads in high-risk industries like health, finance, or crypto is challenging. These sectors are heavily regulated, and platforms like Google and Meta (Facebook/Instagram) have strict, often opaque policies. A single violation can lead to a ban that’s hard to reverse.


But there are ways to navigate this minefield. Here’s how to stay compliant and protect your ad accounts.



1. Understand Platform-Specific Policies

Both Google and Meta have general ad policies, but each has unique rules for sensitive industries:


Google Ads:

  • Healthcare: Requires certification for pharmacies, limits certain medical terms (e.g., addiction, abortion, supplements).

  • Finance: Enforces “Financial Services Certification” in many regions; must include clear risk disclosures.

  • Crypto: Strictly limited advertisers must be licensed and pre-approved in certain countries.


Meta Ads:

  • Healthcare: Bans “before and after” images, personal attributes (e.g., “Are you feeling anxious?”), and exaggerated claims.

  • Finance: Prohibits unrealistic ROI or income promises. Use neutral language (e.g., “Learn more” instead of “Start earning today”).

  • Crypto: Requires prior written approval, and bans apply to token sales, DeFi, and wallets unless regulated.

More info: Meta Ad Policies


2. Be Extra Careful With Landing Pages

Platforms don’t just review your ad, they crawl your landing pages too.

  • Avoid misleading or aggressive claims.

  • Include disclaimers, privacy policies, and legal terms, especially for financial and health products.

  • Make sure your business information matches what’s in your ad and on your website.

Pro tip: Google and Meta often disapprove ads for what they might infer from your landing page, not just what you explicitly state.


3. Warm Up Your Ad Accounts

New accounts are scrutinized more heavily. Build trust by:

  • Running low-risk, policy-compliant campaigns at the start.

  • Using consistent branding across your website, ads, and business profile.

  • Avoiding frequent changes in targeting, copy, and creatives early on.

On Meta, verify your domain through Business Manager. On Google, set up a verified business profile and link to Google Search Console.


4. Avoid “Gray Hat” Shortcuts

Don’t use:

  • Cloaking (showing different content to reviewers).

  • Fake testimonials or unverifiable claims.

  • Sensationalist ad copy (e.g., “This one trick will change your life”).

Meta and Google both use machine learning to flag accounts. A single shady tactic can lead to platform-wide bans (not just the ad or account).


5. Get Certified When Required

If you’re in a regulated niche, certifications aren’t optional:

  • Google: Apply for Financial Services or Healthcare certifications.

  • Meta: Submit documentation for regulated financial or crypto services.

Also, if you’re running international ads, know that requirements vary by country. What’s approved in the U.S. might be banned in the EU or Asia.


How XafeAds Can Help?

XafeAds is run by ex-Googlers who helped shape and enforce Google Ads policies. That means you're not just getting generic support, you’re getting insider-level insight into how policy decisions are made and how to stay one step ahead of them.

With XafeAds, you’ll receive:

  • A deep-dive audit into your ad account and linked systems

  • A full landing page and product feed compliance review

  • A step-by-step resolution strategy tailored to your case

  • A professionally written appeal with insight into how Google interprets policy violations


Before launching campaigns, XafeAds performs comprehensive compliance audits to identify and resolve potential risks, ensuring your ads and landing pages fully comply with platform guidelines. This proactive approach can prevent suspensions and protect your ad spend.


Already suspended? XafeAds specializes in reinstatement:

  • They handle the entire appeal process for you

  • Provide clear evidence and strategic language that aligns with Google’s internal review process

  • Significantly improve your chances of reinstatement fast


With XafeAds, you get peace of mind and expert-level help from professionals who truly understand Google Ads from the inside. Whether you're trying to stay compliant or fighting for reinstatement, they help you do it smarter and more effectively.


Contact XafeAds now for a compliance audit and get your campaigns back on track.

 
 
 

Comments

bottom of page