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How to Fix My Google Ads Account Suspended for Circumventing Systems?

If you’ve just logged into your Google Ads account and seen the dreaded message: “Your account has been suspended due to a violation of our Circumventing Systems policy”, you’re not alone and you’re not helpless either.

This is one of Google’s strictest policies, and understanding it is the first step toward recovering your account and preventing future issues.



How Google Reviews and Applies the "Circumventing Systems" Policy: Manual or Automated?


One of the most frustrating parts of dealing with a "Circumventing Systems" suspension is how vague the process (Google’s Policy Center and Suspension FAQ) can feel. So let’s break it down:


Google uses automated detection systems to scan accounts, ads, landing pages, payment methods, IP addresses, browser fingerprints, and even user behavior. If these systems detect what looks like a policy violation such as (but not limited to):

  • A suspended user opening a new account

  • Two accounts using the same payment method

  • An ad redirecting to a cloaked landing page


the system may flag or immediately suspend the account without human involvement. These automated flags help Google enforce policy at scale, but they’re not perfect. So, there is a high possibility that your account has been wrongly suspended!


Manual Review happens regularly to review high risk accounts and also at the Appeal Stage. During appeal stage, they assess:

  • The reasoning in your appeal

  • Your account’s history and behavior

  • The changes you've made

  • Whether the violation was intentional or due to misconfiguration


Step-by-Step: How to Fix It


1. Stop All Ad Activity

Pause all campaigns across associated accounts to avoid further policy triggers while you assess the issue.


2. Audit Your Google Ecosystem

Check for red flags that might have triggered the suspension:

  • Multiple accounts running similar ads or using the same IP/device/billing info

  • Landing pages with misleading content, unclear policies, or deceptive UX

  • Affiliate or bridge pages that offer little original value


3. Fix the Root Cause

  • Update your landing page: Ensure transparency, clear product/service info, privacy policy, and functional UX.

  • Remove duplicate accounts or those created after previous bans.

  • Separate business and personal ad accounts if needed.


The greatest tip of all: DON’T create a new ad account thinking that it will bypass Google’s systems and checks. You are just digging the hole deeper and it's just a matter of time that another suspension will knock on your door.


4. Submit a Detailed Appeal

Go to your Google Ads account > Policy Center > Appeal and provide:

  • A clear explanation of what went wrong

  • Actions you've taken to correct it

  • A professional and honest tone (don’t blame Google!)

Key is to avoid submitting repeated appeals without addressing the root issue.


5. Wait and Be Patient

Google’s response can take anywhere from a few hours to several days. Avoid making changes or resubmitting an appeal during this window.


Help Center Resource (Google, Meta, Bing)

2. Meta (Facebook) Ads: Meta Advertising Standards

3. Microsoft Advertising: Microsoft Advertising


Reach out to XafeAds


XafeAds is run by ex-Googlers who were directly involved in shaping and enforcing Google Ads policies. That means you're not just getting help, you’re getting insight from professionals who understand the policy from the inside out.


With XafeAds, you’ll receive:

  • A deep-dive audit into your account setup and linked systems

  • A landing page and feed compliance review

  • Step-by-step issue resolution strategy

  • A professionally written appeal tailored to your case, with insights on how Google interprets violations


Your best chance at reinstatement is understanding exactly why the policy was triggered. XafeAds helps uncover that fast.


Contact XafeAds now for a policy audit and get your business back on track.


 
 
 

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