Comprehensive Guide: All Business Operations Verification (BOV) Questions with Answers

Part 1: About the Advertiser

Question 1: Please provide the customer ID associated with your Google Ads account

How to Answer:

• Enter the 10-digit Google Ads Customer ID (visible at the top right of your Ads account).

• Ensure this matches the account currently under review.

Question 2: Please provide the website associated with this Ad account.

How to Answer:

• Enter the main business website you are advertising for.

• This should match your landing pages and ads.

Example Answer: https://www.xafeads.com

Question 3: Is the website listed in question 2 still used with this Ad account?

How to Answer:

• Select “Yes, we still use this website” if the domain is live and still in use.

• Only select “No” if your Ads account is paused and the website no longer reflects your current business or strategy.

Expert Tip: If you're transitioning websites or domains but haven’t updated Ads settings due to suspension or access limits, this may be your chance to clarify.

Question 4: Which of the following best reflects your use of Ads?

How to Choose the Right Option:

This is a critical question and directly affects what supporting documents you're required to submit later in the process. Here's how to pick the correct option:

Option	When to Choose It
Option 1 – “I run ads for the organization I work for (my direct employers)”	Choose this if you're part of the internal marketing or advertising team of a registered business that owns the Ads account.
Option 2 – “I run ads for another organization, on behalf of the agency I work for.”	Select this if you’re a marketing agency managing ads for other companies.
Option 3 – “I run ads for an individual, a sole proprietorship, or an unregistered business on behalf of the agency I work for.”	Use this when your agency handles ads for small or informal businesses without legal registration.
Option 4 – “I run ads for my own unregistered business”	Choose this if you’re the business owner of a sole proprietorship or unregistered entity, and you're running the ads yourself.

Question 5: Do you work with an agency that manages your Ad account?

How to Answer:

• Select “Yes” if an agency or digital partner officially manages your Ad account. Google may ask you to submit more details or documents about them.

• Select “No” if you handle it in-house, or only work with freelancers/consultants with account access but not under contract.

Expert Tip: If you’ve shared credentials with a freelancer or consultant but there’s no formal management agreement in place, it’s safer to choose “No”.

Part 2: About You

Question 6: Your name

How to Answer:

• Enter the full name of the person filling out the BOV form.

• This should be the authorized individual—either from the agency, the advertiser, or the marketing team.

Question 7: Your name

How to Answer: Choose based on your situation:

• If you're an agency team member with access to the account, enter your agency name.

• If you're an agency using the advertiser's login, enter the advertiser’s business name.

• If you're the advertiser yourself, enter your registered/unregistered business name.

• If you're the in-house marketing team, enter your employer’s name (the advertiser).

Example: XAFEADS CONSULTING PRIVATE LIMITED

Question 8 - 10: Your company’s street address, City, Postal Code

How to Answer:

• If you entered the Agency Name in Qs-7, enter the registered address of the agency

• If you entered the Advertiser's Name in Qs-7, enter the registered address of the Advertiser

• If you entered the Employer's Name in Qs-7, enter the registered address of the Employer, which will be the Advertiser

Example: Jbr Tech Park, Plot No. 77, 6th Rd, EPIP Zone, Bengaluru, 560066

Question 11: Email address you sign in to Google Ads with

How to Answer:

• Google may use this to contact you, so make sure it’s active and monitored.

• Enter the email ID you have signed in from, if you are filling in as an agency or employee, and have access to the account

• Enter Advertiser email ID, if Advertiser itself is filling in or has logged in with Advertiser's email ID

Here’s how to decide whose details to provide:

Role	Whose Info to Use
Agency member managing the Ads account with access	Use your name, your agency's name, and your work email.
Consultant or agency using the advertiser's login	Enter the advertiser’s name and company, not yours.
Business owner (advertiser)	Fill in your name, business name, and email.
Internal marketing team	Use your name, but your employer's company name.

Part 3: About the Advertiser's Business Model and Partnerships

Question 12: Please describe the company’s type of business

How to Answer:

• Describe your business's core function and primary offering. Focus on what services or products you provide and how you operate

• This question is important specifically for Agencies, Authorized Resellers, Franchisees, Channel Partners, etc.

• You need to make sure to provide the necessary authorization documents when asked

Question 13: Please describe the company’s business model

How to Answer:

• Explain how your business delivers services and how customers pay for them

• Provide information like target audience, target location, what your business does, and what problem it solves

• Include whether it’s appointment-based, subscription, or per-visit

Expert Tip: Avoid giving the impression you're an affiliate or platform that passes leads. Emphasize you are the service provider — that’s critical for BOV approval

Question 14: Who are your customers/target audience?

How to Answer:

• Mention the types of customers (e.g., parents of high school students, elderly patients etc.) and what their needs are.

Question 15: Please describe how your company interacts with your target audience

How to Answer:

• Mention key interaction points: Website visits, Phone Calls, WhatsApp chats, In-clinic consultations, home visits etc.

• Focus on the customer journey from search to service. Highlight:

  • Interaction during Lead Generation​

  • Interactions that are required to Convert Leads

  • Interactions to Nurture Lead

  • Interactions to Serve Customers

Expert Tip: This is a key trust question. Show you have real-world operations and not just online forms or lead capture pages.

Question 16: Considering your answers above, select the business type that best reflects the company

This question is pivotal to the Verification process. It's about establishing ownership and accountability, which impacts whether Google deems your ads credible and policy-compliant.

How to Answer:

Help Google determine whether your business:

• Owns the product or service being advertised, or

• Is a reseller, intermediary, or marketing partner for others.

Here's how to decide:

Scenario	What to Select
You own and deliver the advertised product/service directly (e.g., a clinic, coaching centre, software, brand, etc.)	First Party
You are an aggregator or multi-brand platform (e.g., online marketplace, comparison site)	Online Sales Portal
You are a franchisee, channel partner, authorized/unauthorized reseller of a third-party product/service	Brand Reseller
You provide marketing or lead-gen services for other businesses	Third Party

Expert Tip: Choose “First Party” only if you have direct ownership and control of the offering being advertised. If you're a digital marketing agency or consultant, you should not select First Party unless the business entity in question is your direct client and you’re filling this form on their behalf.

Misrepresenting your business type (e.g., selecting First Party when you're only generating leads for others) is a common reason for BOV rejection.

Question 17: Are any other relationships required to provide the goods and services advertised using Google?

How to Answer:

• Select “No”, if you and your internal team are solely responsible for delivering the service. (e.g., your clinic staff handles all patient care.)

• Select “Yes”, if you rely on an outside party for service delivery (e.g., a logistics partner who fulfills product orders, or a third-party contractor who handles core services).

Expert Tip: Don't confuse this with your marketing/external ad agency. This question strictly targets service fulfillment and delivery. Google wants transparency around who serves the customer after the ad click.

Example of “YES”: An e-commerce dropshipper who never directly handles the inventory.

Question 18: Does the company provide paid marketing, advertising, or lead generation services?

How to Answer:

• Select “No” if you are not a marketing agency, ad platform, or affiliate.

• Select “Yes” if:

  • You offer paid ads, media buying, or ad services to other businesses.

  • You run a lead generation service or affiliate marketing.

If you select Yes, be prepared to provide:

• Your agency name

• The website for your agency

• A brief explanation of your relationship with the advertiser’s account (if submitting this on behalf of a client)

Expert Tip: If you’re verifying a client's ad account as their agency partner, clarify that you only manage their advertising but do not fulfill the end service. Transparency prevents miscategorization as a "lead gen business."

Part 4: About the Advertiser's Business Model and Partnerships

Question 19: Describe how the Target Audience receives Goods or Services promoted in your ads?

How to Answer: Same as Question 15

Question 20: Who created Ad content for this Ad account, including its ads, targeting, and keywords?

How to Answer: 

• "We create the Ad Content", can be answered even if the advertiser has hired an agency to do that

• Answering otherwise would require you to fill in more details about the hired agency

Question 21: Who creates the content of your website?

How to Answer: 

• "We create our Website Content", can be answered even if the advertiser has hired an agency to do that

• Answering otherwise would require you to fill in more details about the hired agency

Question 22: Who would a customer hold responsible for non-fulfilment of goods or services advertised through Google?

How to Answer: 

• Answer - "My Company"

Question 23: Do any other parties sign into the Ads Account?

How to Answer: 

• No, if no one else signs in

• Yes, if users from other domains also have access to the account

Question 24: Are any other relationships required to provide the branding used in Ads or shown on the website?

How to Answer: 

• Say- "No"

Question 25: Who pays for the Google Ads Account?

How to Answer: 

• Self

Question 26: Is your company required to have any of the following types of licenses or certifications to provide the products or services you advertise?

How to Answer: 

• Some of the businesses do need, especially those in BFSI, Health, Real Estate domains etc.

• Property Consultants or Real Estate Channel partners should choose "Yes", since they need RERA certification

• AAYUSH Certification is compulsory for Ayurveda, Homeopathy, or Yoga related Products- Supplements, Medicines, or services providing treatments

Question 27: How does the company protect its current and potential customers' personal information

How to Answer: 

• Share your data privacy practices, and mention the rights of the users

• Mention any local compliance policy, like GDPR or CCPA, that you have implemented

• Provide the link to your Privacy Policy page

Question 27: Attach any additional documents that support the claims made above. Additional documents may include, but are not limited to:

How to Answer: 

• Business registration, Licensing, Certification, Proof of all relationships, and Other documents

• You can attach only one here

Question 28: Do you have any other comments or information that may be important?

How to Answer: 

• Use this to provide any explanation that was not possible in the above questions